Hannah Bourne, marketing director, children's, at Penguin Random House, is set to join children's books publisher Walker Books as campaigns and communications director.
In her new role, which will start in April, she will report to Andrew Stanley, sales and marketing director, according to a report in The Bookseller earlier this month.
Bourne describes herself as “an ambitious, creative and passionate marketing professional” and a “strong communicator” on her LinkedIn profile.
She has spent almost a decade at Penguin Random House and prior to that spent several years as senior marketing manager at HarperCollins Children's Books. Earlier in her career she was a senior marketing officer at Dorling Kindersley.
Commenting on Bourne’s appointment, Stanley said: “Hannah is an exceptional leader with a rare combination of strategic clarity, creative ambition and commercial rigour. This new role reflects our belief at Walker that truly integrated campaigns are central to how books succeed today, and Hannah’s appointment marks a significant step forward in how we market and sell our publishing.”
Belinda Ioni Rasmussen, chief executive officer at the children’s books publisher, stated: “We are accelerating our investment in campaigns and communications at Walker Books, with the ambition to go beyond expectations in how we support our authors and illustrators, connect with audiences and build powerful, distinctive brands. I am excited that Hannah is joining us, bringing exceptional drive, energy and expertise.”
Commenting on her new role, Bourne said: “Walker has a rare combination of creative independence, clear sense of purpose and commercial instinct and that’s what makes this opportunity so exciting for me.”
She added: “I’m really looking forward to working with teams across the business to develop ambitious, integrated campaigns that champion authors and books, strengthen Walker’s distinctive brand voice and connect with readers in meaningful and lasting ways.”