INTERNAL COMMS

Trust in bosses at all-time low, warns new IC report

The views of thousands of UK workers have informed a major new report on internal communications.

FTSE 100 engineering outfit confirms hire of new corporate comms exec

Smiths Group has turned to a former journalist to add to its corporate comms team.

‘In this age of permanent crisis, internal comms is more vital than ever’

What working in a war zone can teach us all about keeping employees engaged.

Standard Life plc elevates corporate affairs head

The FTSE 100 firm has expanded the role of its director of corporate affairs.

Over half of in-house pros looking to move job

The study found a number of divergences between in-house and agency comms professionals.

Almost one fifth of employees skip internal comms due to ‘volume fatigue’

A new report has highlighted a number of issues for internal comms, including around measurement and AI .

‘We like to think of our partnership as a superpower’

Clare Jennings and Alice Holmes, joint communications director at Mishcon de Reya, discuss how their shared role brings double the expertise, resilience and energy to the law firm.

‘Don’t just communicate decisions – influence them’

In this uncertain climate, comms’ strategic value is increasing.

‘To change anything in an organisation, you have to have a strong story to tell’

The purely informational model of broadcasting updates without context or connection is no longer fit for purpose. Engagement depends on meaning — and meaning depends on storytelling.

Credibility gap in internal comms despite high professional esteem

New research highlights a mismatch between positive perceptions of internal comms as a function and its relative inability to prove its impact.

‘Pride Month is no longer the benchmark for LGBTQ+ comms support’

Showing up for LGBTQ+ customers and employees in June will not offset a year of silence, inconsistency or absence.

Comms professionals urged to support Jewish colleagues

In-house PR practitioners have spoken out in the aftermath of Wednesday’s attack in London.

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BBC comms head to moves to ITN

ITN has secured the services of a senior comms professional at one of its rivals.

Poor redundancy comms increase the flight risk of remaining staff

Unclear and inconsistent messaging fuels mistrust and prompts remaining employees to consider their own roles, research finds.

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Pernod Ricard promotes from within for new global internal comms chief

The French company owns a number of premium alcohol brands.

‘Anything you’re saying internally has the potential to be external’

An integrated strategy is the future of comms, according to Tamara Pickett, communications and external relations director at Virgin Group.

Former Man U comms head joins FTSE 100 water supply company

Andrew Ward will lead United Utilities' internal and external comms.

Corporate Affairs Awards 2026 in pictures

See a selection of photos from the prestigious awards, which took place at the Jumeirah Carlton Tower Hotel in London.

Corporate Affairs Awards 2026 winners: Best Handling of a De/merger or Acquisition Deal

The winner in this category is ‘We shine brighter together’ by Aviva

Corporate Affairs Awards 2026 winners: Best Handling of an IPO

The winner in this category is ‘Verisure’s milestone Nasdaq Stockholm listing’ by Verisure

Corporate Affairs Awards 2026 winners: Best Corporate Internal Comms or Employee Engagement Campaign

The winner in this category is ‘Let's go!’ by Golin for The Magnum Ice Cream Company

How do you prevent comms fatigue when senior leaders keep asking for more?

Our experts provide strategies for internal comms teams to manage communication overload following a major project.

Will Zuckerberg's AI clone shake up internal comms?

Following reports of a potential ‘substitute’ leader at Meta, In.Comms assesses the efficacy of communicating with staff this way.

‘In volatile times, we should neither mirror chaos nor pretend it’s not there’

Internal comms loses relevance when it ignores the world employees are living in, says corporate comms leader Tetiana Levchenko.

How we do comms at… RSM UK

Caroline Hooley, newly appointed creative and communications director at RSM UK, on translating ideas into stories, setting the standard for brilliant and why closing the confidence gap is the most exciting creative challenge she’s walked into.

How to… ensure clarity for employees amid AI-driven lay-offs

CCOs must offer more than empathy or compassion, they need to provide clear strategically aligned direction as we head into a new era.

Should you ever disagree with your CEO?

A panel of internal comms experts recently discussed how the function can demonstrate its value by becoming a truly strategic advisor to the C-suite.

‘Internal comms professionals need to have the confidence to say no’

We're the golden thread that runs through an organisation, which is why we must also act as its conscience.

Comms can bridge the gap between the C-suite and staff when trust is lost

Internal comms teams are uniquely positioned to support leaders as they mend their fractured relationships with employees following a breakdown of trust.

Is internal comms getting harder?

As the wider economic landscape continues to put pressure on businesses, internal comms is grappling with increasing demands, rapid technological change and a shift in employee-employer relationships.

Your CEO won’t communicate internally with employees. What now?

Three comms experts offer practical advice on how to empower a hesitant CEO to become a visible, authentic and effective leader through internal channels.

How We Do Comms at style image with three images of planes and one of the CAA comms team

How we do comms at… the Civil Aviation Authority (CAA)

Andrew McConnell, the CAA’s deputy director of communications and engagement, on quick responses, speeding satellites and the value of networking, though not necessarily all at once.

Peter Chawke on In.Comms interview background

The utilities man who loves helping leaders and their teams to connect

With more than 30 years’ experience in internal and external communications, United Utilities’ Stephen Chawke is proud to be coaching the next generation of internal communicators.

Cover of Gallagher workforce trends report

Well over half of companies have no change comms strategy

A new report saw comms pros from around the world give their thoughts on a range of issues from internal comms to AI.

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How to get managers to effectively support internal comms strategies

Improving employee engagement cannot be achieved by internal comms alone.

A yacht sails past a plume of smoke rising from the port of Jebel Ali following a reported Iranian strike in Dubai on March 1, 2026.

How comms professionals are navigating the crisis in the Middle East

With the situation in the Middle East still unfolding, those in comms have an important role to play.

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Former Home Office comms director joins City of London Corporation

Having announced his departure from the Home Office last month, Robert Hall is taking on a unique role.

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Associated Press promotes its VP of global comms

Lauren Easton becomes chief communications officer and will lead on all aspects of the not–for–profit news agency's reputation and brand integrity.

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‘Corporate affairs needs to be at the table when AI governance is designed’

The first AI-related crisis in your sector is unlikely to be a software malfunction, which is why corporate affairs needs to be embedded in AI discussions from the outset.

How we do comms at… KPMG International

KPMG International’s global head of comms, Tom Goddard, on driving commerciality, creativity and collaboration, navigating corporate diplomacy and how AI is accelerating his team’s work.

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Ovo Energy names new head of comms

Energy provider Ovo has revealed its new director of communications, following the news that Alex Doorey is set to join Marks & Spencer in March.

Picture of Tabita Andersson in an opinion style.

‘We need to be good politicians to be great comms leaders’

We often shy away from organisational politics but there are plenty of practical tactics we can deploy to help us master the art of influencing, stakeholder management and collective decision-making.

Internal comms rules your CEO really needs to know

In an era of pervasive smart phones, the reputational risks of making a mistake have never been higher.

Bentley appoints former Porsche VP as chief comms officer

The British heritage car brand owned by the German Volkswagen Group has replaced its outgoing comms chief.

Speakers on stage at PR Week Crisis Comms panel discussion

Should businesses take a stance on societal issues?

Companies seem less willing to speak out on the issues of the day than they once were but, as a panel of experts discussed, sometimes it is in the better interests of employees to do so.

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AI startup invests in internal comms

UK AI startup Wayve has recruited an internal comms lead to ensure ‘clear, effective, and strategic communication’.

Black and white cut out head and shoulders portrait of Emma Britton on People Moves-style blue and red stripy background

Nursing and Midwifery Council hires internal comms head

The independent regulator for nurses and midwives has brought in an experienced comms professional, who spent a decade leading internal comms at Serco.

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Unilever boosts internal comms department

The FMCG giant has recruited an internal communications specialist from Sky.

Corporate Affairs Awards 2026 shortlist revealed

Who’s in with a chance of winning big at this year’s awards?

‘Internal comms leaders are crucial to AI investment success’

The successful adoption of AI rests not on buying the best software, but on a deliberate workforce transformation.

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Co-op fights back against allegations of a toxic culture and comms failings

A letter, reported the BBC, was sent to Co-op chair Debbie White claiming that various decisions by the company have been “poor, against advice, and carelessly communicated”.

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Accenture appoints chief comms officer

The professional services firm has named a company veteran for the newly created role

How to create a newsletter that really engages employees

When newsletter open rates plateau or decline, the creation process becomes more trouble than its worth, or if you’ve just fallen out of love with the current template, perhaps it’s time for a refresh?

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How to handle an Amazon-style internal crisis

Ever sent an email to the wrong person? Accidents will happen, but after any blunder it’s what you do next that really matters.

Building blocks spelling out AI

AI adoption in comms still in development stage, report finds

New research has called into question how much teams are actually using AI in their day-to-day work.

The internal comms phrases you should consider retiring in 2026

Why standard corporate jargon is losing its lustre… and what internal comms experts are trying to banish from their vocabulary.

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Should you turn your employees into influencers?

Influencers promoting brands is nothing new, but your own staff can be more effective. Encouraging them to become ‘empluencers’ can help boost trust, engagement and the bottom line – but be careful it doesn’t backfire.

Photo of Zoe Vafadari at PRWeek Year Ahead event

How AI has enhanced the importance of traditional media

In-house comms chiefs came together at the PRWeek Year Ahead event to discuss how AI is changing the way we should view legacy media.

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‘Internal communicators need to give themselves permission to be more visible’

Organisations know visibility is a strategic asset. In a highly competitive jobs market, personal visibility matters too.

Aviation regulator announces two senior comms appointments

Vicky Steadman and Zoe Kindler join the organisation to ‘strengthen’ its comms team.

Which department should internal comms teams report to?

An online discussion has reignited the debate around where the internal communications function should strategically sit within an organisation.

Internal comms uniquely positioned to be ‘core organisational capability’

With the business world in a state of constant disruption, organisations must ‘rethink how they align people, strategy and action’, says new report.

How we do comms at… AEG International

Kylie Taylor, vice president of comms at sports and entertainment presenter AEG International, on embracing a 360-degree approach and prioritising trust.

‘2026 could be when things really shift for internal comms’

The split between tactical execution and strategic influence has always existed but this might be the year when we stop trying to be both things to all people.

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Reach internal comms lead to join Simply Business

Madeleine Porter will join the insurance company in a newly created role.

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‘Throw off the gloom… you work in comms!’

Forget about ‘blue Monday’ and new year despondency – there are many reasons to be cheerful in January 2026. Plus, being optimistic is in your job description…

Logo for In.Comms Corporate Affairs Awards, with 'Final deadline' sash across it

Corporate Affairs Awards final deadline approaching

Time is running out to enter this year’s In.Comms Corporate Affairs Awards, in partnership with PRWeek UK.

‘A trailblazer’ – GSK comms pro Bieneosa Ebite passes away

Tributes have been paid to Bieneosa Ebite, head of communications and government affairs, inclusion and diversity at GSK, who has died.

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Universal Music Group signs comms chief from rival

A British PR professional has landed one of the biggest comms jobs in the music industry.

How we do comms at… London Business School

Felicity Glennie Holmes, chief communication officer at London Business School, shares her insights on the communication strategy, culture and challenges at one of the world’s leading business schools.

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‘Internal and external comms working together builds trust and reputation’

Why the relationship between what we say to employees and to the world at large – and when we say it – is so important.

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11 things to do (plus one to avoid) to land your next in-house comms job

If you’re even thinking about moving to pastures new this year, here’s the practical advice you need to help boost your chances of getting the role you want.

Picture of CIPR's new internal crisis comms guide

CIPR launches internal crisis comms guide

New guidance seeks to fill the gap left by traditional approaches to crisis communications.

‘CEOs should prioritise employee comms over globetrotting selfies’

Leaders know how important it is to engage their employees, which is why they need to spend more time communicating with them.

Intranet will be ‘top priority channel’ for internal comms in 2026

Email is seen as the most effective tool but research finds communicators want to invest more time or resources in intranets next year.

What does the comms community want for Christmas?

In.Comms asked a selection of in-house comms professionals what they wish for this year - for the profession and for themselves.

Picture of the front cover of the Internal Comms Trends Report 2026

‘Getting content from other departments’ proves tricky for internal comms

A new report has revealed some of the biggest challenges facing internal comms teams, including inter-departmental collaboration.

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ICO comms chief calls for empathy around data breaches

Data protection is about people and should not be treated as a tick-box exercise, according to the top comms person at the Information Commissioner’s Office.

Black and white cutout of a 5G transmitter, "How we do Comms at Hearst" written in a circle, an some Hearst UK magazine covers

How we do comms at… Hearst UK

The first in a series of articles that take a look under the bonnet of organisations, to reveal their particular challenges and triumphs.

Cricket board hires former government comms director

The ECB has taken on a new comms director to help grow cricket’s reach and relevance.

Picture of Haymarket’s head of communications and impact Tara Geoghegan

‘Employees seem genuinely excited that we’re now a B Corp’

Haymarket’s head of communications and impact Tara Geoghegan on why the company has joined the global movement – and how it's brought everyone along on the journey.

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Legal & General hires internal comms specialist

The financial services giant is boosting internal communications at its asset management arm.

How will the Budget affect comms professionals?

As the dust settles after the most dramatic Budget season in living memory, we speak to comms figures for their take on its impact.

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‘Communicating ESG is more important than ever in these challenging times’

Sustainability and social commitments are contested topics but the new rules we are operating under offer some great opportunities.

Cover of 'Are you ready' report, set against a stylised blue-grey background.

AI creates ‘significant divide’ in internal comms, study reveals

The rapid adoption of AI is creating an ‘expectation gap’ between internal comms teams, but leading adopters view this as a catalyst for stronger cross-department collaboration.

What is going on with comms recruitment?

Frustration is mounting among comms professionals as job descriptions become impossibly broad, salaries shrink and expectations of a ‘unicorn’ employee skyrocket.

‘AI makes soft skills the new hard currency in the comms profession’

As the technology becomes more powerful, the true value of in-house comms professionals lies in their uniquely human skills, such as their ability to connect, empathise and strategically influence culture and behaviour.

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Exclusive: Future comms trends revealed

Chatbots will dominate internal comms, according to a new report shared with In.Comms.

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‘Talking about race is difficult but so is the comms role’

Staying silent can be damaging to the well-being of your workforce. As storytellers we can do better.

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Build a neuroinclusive workplace using internal comms

One in five people in the UK can be considered neurodivergent. So what is your organisation doing to make sure those voices are being heard?

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IoIC announces four new ’exemplary’ fellows

Senior internal communications professionals in banking and insurance are among those to have been awarded fellowships.

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Shalini Gupta on how AI and commercial acumen are reshaping internal comms

The IoIC’s Internal Communication Leader of the Year shares her insights on transforming employee comms into a strategic powerhouse.

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‘Your comms department is a strategic centre of excellence’

How you talk to people inside your organisation determines what they say outside it – so why not turn your company culture into a competitive advantage?

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Choosing your channels: what are the best ways to engage with employees?

From traditional intranet and email bulletins, to Whatsapp, fortune cookies and emoji-only announcements, the options available are greater than ever now.

Picture of the cover of the ICRH Report

Internal comms is ‘a strategic asset’, not just an information delivery tool

Going beyond just information dissemination, internal communications is a vital, two-way process that builds trust, shapes culture and drives organisational success, says a new report

Research and reports: CIPR Investigating internal comms in organisations with fewer than 500 employees

Smaller firms failing to realise internal comms potential, CIPR warns

Professionals are not being given the resources they need to deliver effectively, suggests new research.

Dr Kevin Ruck

CIPR awards internal comms expert an honorary fellowship

The ‘immense contribution’ of one of the UK’s leading internal comms specialists has been recognised by the CIPR.

Bank of Ireland’s comms chief on why you need the ear of the CEO

Oliver Wall shares insights with In.Comms editor Claire Warren, including how to elevate the comms function to a truly strategic role.

The team from Diageo receive their award

PRWeek UK Awards 2025: Who scooped the coveted in-house trophies?

The annual awards celebrate outstanding achievements across the industry.

When employee surveys do more harm than good

Listening to staff and not acting on the feedback is more damaging than not listening at all.