Why brands need to replace visibility with retrievability

Algorithms are everywhere. They impact what we see, where we see it and what we choose. The ‘surfaces’ people can discover brands in have changed. As a result, the consumer decision making journey that used to take weeks, months, years, over multiple channels and networks is now compressed and condensed. Cognitive surrender has become the norm, being visible isn't enough – you have to be retrievable. Discover the four principles of LLM survival.